BreadTalk is probably the only bakery I know of that is always up-to-date with the latest local or international happenings.
Previously, with the F1 night race in Singapore, all the BreadTalk bakeries were decorated with F1 cars assembled from bread. Next, with the showing of the movie "Sex In The City 2", they came up with the "Spring In The City" buns. And more recently, with the World Cup matches in South Africa, they came up with at least two cake designs - one modelled after the football and another modelled after the football field.
These cakes or buns might not taste extraordinary nice or better than others sold elsewhere but it's the creativity and effort put in that impresses me and has me going back for more.
I am already looking forward to their new launches in celebration of the Singapore National Day on the 9th of August 2010.
Meanwhile, BreadTalk is currently celebrating their 10th year in the business and all buns are selling at a discounted price of $1.10. Go grab some before the promotion ends. :)